C&C - Clothes & Coffee

A fictional project to design a brand identity for a high end cafe/shop that also sells recyclable clothes. This campaign is aimed to a niche market - that believe in recycling and have a time to sit and enjoy a cup of coffee.

Networking Not working

I like playing with words that have a pun in them. NETWORKING and NOT WORKING were the two words that were going on in my mind while I was at a networking event that was not working for me. As a designer I got stuck between bankers and accountants who had no idea what goes behind Graphic Design.
I thought that these two words together creates an interesting illusion and I had to design a poster for such smart words. I enjoyed making this poster and I plan on making more TYPE based posters with such overlapping alphabets.

Magnify - Logo Design Competition

Logo Design for a magazine called "Magnify". The brief was to design a fun yet a sophisticated logo aimed for young women aged 20-28. The logo that they did have before was bulky, but then the company wanted the logo to have a feel of 'Bazaar' and 'Vogue'.
Although it is a new magazine with the right Logo the company wanted to aim more readers. I have submitted my entry - now lets see what happens.

UKIFF

I am a voluntary Graphic Designer for a film festival called UKIFF - UK Iranian Film Festival. This event will be taking place in London from September 19th - 26th. The concept for this film festival is to honor Iranian Films that are held annually across the globe - and now it has created a platform in the UK.

UK Iranian Film Festival (UKIFF) is a non-political, film-focused organization that aims to provide a stimulating and inspiring alternative to the film experience, alongside praising and promoting the art of film making.

The photography is the courtesy of Tilo Driessen - The image is a part of the Iranian architecture and culture, as they are known for their arches.I started off with the stationary design, then I made their poster and then from there on a postcards which is the main source of advertising and giving exposure to the festival.

www.ukiff.org.uk

Printmaking

designs solution for plagiarism

As part of my thesis in 2007, I wanted to explain what plagiarism was in Pakistan. 'Chaap' is their logo which means 'copying' in Urdu. I have surely exaggerated what plagiarism is, by tearing a part of the poster out. In this project I worked with five BTL's that were running around colleges and universities, along with similar kind posters.

more experiments

Illustration - experimenting

Theatre Print Design

Flight of the hawk

7 deadly sins

Working on a new personal project 'The 7 Deadly Sins'. As a Graphic Designer I did a lot of research before I came up with the ones above. I wanted to experiment with my designs, take them a step forward from my comfort zone. Above I am showing Greed, Lust and Wrath. I have ideas for Sloth Pride, Envy and Gluttony so will perhaps continue to develop this project.

a small drop of ink, falling like dew, upon a thought..

I came across Lord Byron's quote 'But words are things, and a small drop of ink, Falling like dew, upon a thought, produces That which makes thousands, perhaps millions, think.' This quote made me think and inspired me to produce a poster, here I have included photography and splattered paint.

Typography

As part of a personal project and an information guide for myself I have created a manual on typography. This booklet consists of 26 pages and size of an A5.

how we spent valentine's day...

For valentine's day I wanted to make an interactive card for my husband. I thought of this design, because when we were kids I remember playing this paper game with my friends where you had to choose a color first, then a number and what hid behind the number was your destiny.

My husband spent the whole day playing with this card on Valentine's day. :)

London Fashion Week 2010

London Fashion Week had an opening for the position of a Graphic Designer and to get through to it you had to design a time table and a brochure.