Sunday 8 January 2012

Freelance Project - Personal Branding 'Funky Letters'















The end of the last year was the best year of my life. After a lot of struggle I managed to get a work placement job for a BIG global advertising agency in London. (Due to privacy reasons I cannot mention the name of the agency). I seem to have impressed the company initially, because later on they took me on for a freelance project.

The project brief was to give every individual in the department a separate identity. The had already done corporate photo shoots and they had their bios typed out. I am using the first name initial and designing within it things that make them different from other individuals. That include their achievements, their hobbies, things that they are passionate about, their likes etc.

Every initial designed is different (take a closer look) and after a lot of consideration, the project is called 'Funky Letters'.